Since the inception of the digital age, data has become an increasingly precious commodity in people’s lives. Whether it’s commercial or personal, digitised data is used and relied upon by increasing numbers of people. Unfortunately, data storage devices are subject to failure, and in cases of absence of a recent back up, users may have to engage the services of a data recovery (DR) رخصة تجارية في دبي. However, since the rise in the use of digital data has been mirrored by an expansion in the data recovery industry, the user needs to make a wise choice as to where to send his or her device in the hope of retrieving the crucial data. In this article we shall discuss how one may distinguish between reputable companies and those who do not have the skills they purport to have.
For the majority of users, the first contact with a DR company will be through their website, probably via a search engine. The organic ranking (as opposed to paid advertising such as Google Adsense) of a company following a keyword search will provide the first indicator of credibility; search engines, Google in particular, tend to reward informative, educational, well-established websites with higher organic rankings. However, a high organic ranking does not guarantee that the company is good at what they do; it could just indicate that they have invested well in the process of search engine optimisation.
Once the site has been reached there are a number of factors the informed user could consider to build up an opinion of the credibility of the company. Obviously most companies will want to present themselves in the best possible light, so it is to be expected that they will self-describe in glowing terms, have great testimonials, and will have a (real or imaginary) list of former or current clients. It is also likely that they will emphasise the number of years they have been in business and the amount of skills and expertise they have. In many cases this is genuine information, in others a positive spin, and in others downright lies. So how can a user possibly hope to make distinctions between the good, the bad and the ugly? Below are some suggestions:
Since the inception of the digital age, data has become an increasingly precious commodity in people’s lives. Whether it’s commercial or personal, digitised data is used and relied upon by increasing numbers of people. Unfortunately, data storage devices are subject to failure, and in cases of absence of a recent back up, users may have to engage the services of a data recovery (DR) company. However, since the rise in the use of digital data has been mirrored by an expansion in the data recovery industry, the user needs to make a wise choice as to where to send his or her device in the hope of retrieving the crucial data. In this article we shall discuss how one may distinguish between reputable companies and those who do not have the skills they purport to have.
For the majority of users, the first contact with a DR company will be through their website, probably via a search engine. The organic ranking (as opposed to paid advertising such as Google Adsense) of a company following a keyword search will provide the first indicator of credibility; search engines, Google in particular, tend to reward informative, educational, well-established websites with higher organic rankings. However, a high organic ranking does not guarantee that the company is good at what they do; it could just indicate that they have invested well in the process of search engine optimisation.
Once the site has been reached there are a number of factors the informed user could consider to build up an opinion of the credibility of the company. Obviously most companies will want to present themselves in the best possible light, so it is to be expected that they will self-describe in glowing terms, have great testimonials, and will have a (real or imaginary) list of former or current clients. It is also likely that they will emphasise the number of years they have been in business and the amount of skills and expertise they have. In many cases this is genuine information, in others a positive spin, and in others downright lies. So how can a user possibly hope to make distinctions between the good, the bad and the ugly? Below are some suggestions:
